As Axiom’s business grew, its managers realized they needed to elevate their marketing and branding activity and take advantage of its new momentum. Its business partner, Ellucian, hosted an online customer community (called Ellucian Commons) within edu1world.org, an industry-leading online community serving higher education, and Axiom selected Enterprise Hive to build a HiveSocial online community within edu1world.org to enhance its exposure to its customers and prospects.
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Axiom Case Study
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